SEO, or Search Engine Optimization, is a key part of internet marketing that focuses on improving a website’s visibility on search engines like Google. By optimizing content with relevant keywords, improving website speed, and creating quality backlinks, businesses can rank higher in search results, making it easier for users to find them. SEO helps drive organic (non-paid) traffic to a website, attracting more visitors and potential customers. In today’s competitive online world, SEO is essential for businesses to establish a strong online presence and reach their target audience effectively